Athletics Technologies is building the digital infrastructure connecting sports academies, athletes, and opportunity across the Middle East — starting with SMA, our sports management platform for academies, clubs, schools, and universities.
Years of manual, paper-based operations across MENA's academies have produced lost information, mismanaged administration, and no real player-development tracking. There is no enabler technology built for youth athletes in the region — no records, no verified stats, no authentication.
Fragmented data across spreadsheets and paper files, with no unified application running day-to-day academy operations.
A visibility gap with no consistent data records — young athletes have no verified history that follows them.
Operational chaos and no easy access to the performance-tracking tools that professional academies take for granted.
Each layer feeds the next — SMA's operational data becomes ICONIC's verified athlete records, and hardware partners automate how that data gets captured.
Unifies registration, payments, analytics, and communication for academies, schools, clubs, and universities into one intelligent, Arabic/English platform built for regional compliance.
An AI-powered, verified pathway for athlete development and talent identification — built on data pulled directly from SMA's authenticated academy records, not self-reported claims.
Distribution of AI-enabled sports cameras and tracking units through strategic third-party partners — capturing training and match data that feeds automatically into ICONIC profiles.
A walkthrough of the SMA registration flow — from choosing an academy to getting a membership approved.
Families pick a territory and academy, then register their athlete with ID upload, date of birth, and guardian details in a few short steps.
Choose a membership plan and pay directly in-app, including support for Apple Pay.
Registrations route to the academy for review, with families notified as soon as their membership is approved.
12+ years investing in, operating, and managing sports academies and businesses — the boots on the ground who understands every operational pain point.
20+ years in IT — one of the GCC's top-tier IT experts, ensuring a world-class, scalable, and secure platform.
18+ years across finance, investment, and sports operations — the commercial and financial engine connecting Athletics Technologies to capital, clients, and growth.
Focus on measurable athlete growth through verified data.
Ensure all data is verified and reliable for real decision-making.
Use technology to improve how athletes are tracked and discovered.
Create visibility and pathways for athletes to reach the professional level.
If you're an academy, athlete, or partner interested in what we're building, we'd like to hear from you.